I may be a small consultancy but…

…I’ve worked with many different companies and organisations, from big corporations to local start-ups. Currently most of my client base is in the UK, but I also have clients based in the USA, Poland and Sweden.

No matter who the client is, my aim is always to provide the best possible communications strategy which fulfils their business or commercial objectives – but without the costly overheads.

With some clients I work continuously for them on a fee retainer. With others, I work on a project basis, providing support when required.

I can work remotely from my office, or become part of an existing team on site.

Strategy
If you don’t know where you’re going, how do you know when you’ve got there? Knowing who your key targets are, and how best to communicate with them is crucial. Formulating the right strategy from the outset – with input from an objective outsider – is effective and sensible.

Press and Public Relations
Strictly speaking, public relations is all about relationships – that’s the relationships you form with your stakeholders and how much they understand about your business – whether they are clients or customers, your employees, your local community or your competition. Press and Media Relations is, of course, at the core of that. Forward planning, creative input, press-friendly writing and careful timing results in tangible exposure to benefit your reputation.

Copy-writing
I can’t look at someone else’s copy and not want to change it. (I’m also obsessed with punctuation, so don’t even go there…). Yes, we can all write a sentence. But is that sentence working for you? Is it saying what you really want to say – not what you think it says? Is it going to be received in the way you expect?

Creative Input
I’m not a designer, but I work closely with them. I steer the overall communication and they do the clever graphics. By collaborating this way you can be sure your brand values are making themselves understood in the most effective way possible. What’s the point in having a logo designed if it doesn’t communicate what you want it to? By the way, I can also save you a fortune in copywriting fees. Creative advertising copy, straplines and name generation have become a staple part of my weekly workload and are often subsumed as part of a regular fee retainer.

Websites
I don’t build websites either. Instead I get skilled web technicians to do that. However, I project manage, ensure consistency of branding and key messages and write (sometimes award-winning!) copy.

Click here to see the Silver Win at the CIPR Pride Awards 2009 for www.rrdcreative.com

Integrated Communications
Today’s media landscape is very complex. There are many different channels of communication, routes to market and ways to ‘make yourself heard’. The key is to find the best mix of tactics to fulfil your objectives – and budget. Media buying, e-marketing and social media are all part of this mix.